Software firm exceeds its own targets

8:39am Monday 18th December 2006

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SAWFISH Software, the York-based technology firm, has doubled its salesforce thanks to the success of its own SalesFlow technology.

Having exceeded its half-year target of £1million, Sawfish has recruited four more members to its sales team in King Street, and is expecting to smash its yearly targets.

Add to this expansion in other departments, such as IT support and administration, and in a year Sawfish has increased its numbers from ten to 25. The Sawfish sales team credits its success to the firm's own software solution, SalesFlow.

The project implementation, development and support teams have also been expanded to ensure that service levels are maintained and enhanced as the business grows.

SalesFlow has enabled the company effectively to process and develop leads, automating and controlling the business at every stage.

With marketing, sales and customer relations departments able to access the critical details and developments of each account, Sawfish says that it can ensure that no lead is overlooked, and managers are alerted to delays or bottlenecks, while resources are used effectively.

A second solution, DebtFlow, based on the SalesFlow software, is also in use in a number of blue-chip companies such as London Scottish Bank, and Vantis Plc SalesFlow and DebtFlow are hosted systems, accessed via the internet. They provide users with real-time visibility across their business to see who is dealing with which customer and exactly what stage they have reached.

Managers using them can see a complete picture of the business activity and that of the employees managing it, allowing them to make informed decisions to ensure all opportunities are managed in the best way. Steve Hull, managing director of Sawfish which he founded two years ago, has more than 25 years' experience in the software and customer relationship management sectors.

He said: "We use our own SalesFlow management system, which when combined with a skilled sales team, has increased our productivity. The result of improving production rates is that we have expanded the company's team here in the heart of York.

"SalesFlow is working exceptionally well for our growing stable of clients. It is testament to its effectiveness that it has enabled Sawfish to double its own salesforce in such a short period of time."